It’s time AI impacted your bottom line.
Uplink designs, connects, operates and improves the systems that turn attention into qualified demand and measurable commercial learning. AI sits inside that operating layer — across your website, content, follow-up and reporting — with human judgment on the decisions that carry consequences.
~3-minute application. Reviewed before anything is scheduled.
AI-powered marketing systems for established businesses · Implementation from $15,000 · Ongoing partnerships from $10,000/mo
Most marketing isn’t underfunded. It’s unconnected.
Disconnected tools
The website, the CRM, the email platform, and the ad accounts each hold a piece of the picture and none of them talk. Nobody can answer a simple question without three logins.
Manual follow-up
A lead comes in, someone eventually sees it, someone eventually replies. The good ones go cold while your team is doing the work they were actually hired to do.
Reporting nobody trusts
Numbers get assembled by hand, late, from sources that disagree. So decisions get made on gut feel and the marketing budget stays a guess.
Strategy, implementation, automation, and human judgment — built as one system.
Marketing engineering means treating your marketing like infrastructure instead of a pile of campaigns. We decide what should happen, build the thing that makes it happen, automate the repetitive parts, and keep a person accountable for the parts that require judgment.
Illustrative workflow — not live data
Attract
Get found by the right people, consistently, without a content treadmill nobody can sustain.
- Service pages written and shipped against real search demand
- Blog drafts generated from your source material, edited by a human
- Social posts scheduled from the same content, not written twice
- Google Business Profile kept current
A configurable system, not a monthly bundle.
These are the parts an engagement can be assembled from. Scope is chosen against the roadmap, and the operating plan is prioritized period by period — not every capability runs every month.
Web development
Fast, modern sites and landing pages built to be measured and changed — not rebuilt every two years.
Graphic design
Brand systems, page design, and the assets your campaigns keep running out of.
SEO
Technical cleanup, service and location pages, and the structure that makes them findable.
Blogs & written content
Drafted from your expertise with AI assistance, edited by a person before it ships.
Social media
A publishing cadence built from work you're already producing, not invented from scratch.
Customer feedback
Review and referral requests that go out on time, and responses that don't sit unanswered.
Email creation
Campaigns and lifecycle sequences written, built, and wired to your actual lists.
CRM
Setup, cleanup, routing, and the discipline that keeps a pipeline worth looking at.
Reporting & attribution
One view from channel to inquiry to customer, so budget decisions stop being guesses.
Who we’re building with.
Unrationed is a related venture of the founder.
How an engagement is structured.
Qualified fit call
After your application is reviewed.
A working conversation about your current system, where demand is leaking, and whether Uplink is the right fit. No obligation either way.
- Follows the ~3-minute application
- Reviewed before anything is scheduled
- Honest answer on fit, including no
Marketing Systems Blueprint
Fixed fee, credited toward implementation if contracted within 30 days.
The first paid phase. We map what exists, establish the baseline, and produce the plan that any build is priced and measured against.
- Current stack and lead journey mapped end to end
- Baseline measurement and opportunity analysis
- Prioritized roadmap with scope and dependencies
- Measurement plan agreed before any build
Build for your team
Defined scope, priced in the proposal.
Implementation of the agreed system, then handover. You own the accounts and the assets from day one.
- System, integrations and workflows built and QA'd
- Written documentation of every workflow
- Training for the people who will run it
- Clean handover — accounts, access and ownership are yours
Operated with Uplink
Follows implementation. Six-month initial operating term.
Ongoing commercial responsibility for the system: prioritization, operation, monitoring, quality control, measurement and improvement.
- A prioritized operating plan each period, not a fixed bundle
- Monitoring and quality control on the live system
- Measurement and reporting tied to demand, not vanity metrics
- Exact scope and renewal terms agreed in the proposal
Media spend, client software and AI usage, major platform migrations, full redesigns, video production and substantial added channels are scoped separately. Not every capability runs every month — the operating plan is prioritized against what the system needs.
Audit, build, run and improve.
Audit
We inventory what exists — site, CRM, email, social, analytics — map how an inquiry actually travels today, and establish the baseline we'll be measured against.
Build
We build the missing pieces and connect the existing ones: capture, routing, follow-up, content production, and reporting, with human review where it matters.
Run & improve
The system runs on a cadence. Each month we review what it produced against the baseline, cut what didn't work, and expand what did.
Principal-led. Built for the work.
2016
“I started Uplink Marketing in 2016 to save up for an engagement ring. Ten years, one marriage, three kids, two dogs, and 20 chickens later... we’re having a good time.”
Evan leads strategy and system design on every engagement, and assembles specialist delivery capacity around the agreed scope when the work calls for it. Uplink also runs this operating model on itself: intake, qualification, briefing and measurement on this site are built the same way client systems are.
Questions worth answering before you apply.
It means we design and build your marketing as a connected system rather than a set of disconnected campaigns. Strategy decides what should happen, implementation makes it real, automation handles the repetitive parts, and a person stays accountable for judgment calls.
It’s time AI impacted your bottom line.
Tell us about your business and what’s getting stuck. If it’s a fit, we’ll reach out about a strategy call.
~3-minute application, reviewed before anything is scheduled. Implementation from $15,000; ongoing partnerships from $10,000/mo.